Amazon will start adding closed captions to instant video and Amazon Instant Video streaming service this year. Criticism has been aimed at Amazon for not providing captions on all services or clearly identifying which DVDs feature captions on their Lovefilm by Post.
15,000 signatures on a Change.org petition call out Amazon to make information regarding subtitles and captions clearer. Comedian Mark Thomas is credited with helping the petition hit the 15,000 mark after he posted two large posters reading, “lovefilm HateDef People”
Sometime this year Amazon will roll out closed captions on its Prime Instant Video service but an exact date has not been announced.
A spokesperson for Amazon stated, “Amazon is committed to ensuring that all our customers can enjoy the full benefits of our products and services. We expect to begin rolling out closed captioned titles on Prime Instant Video movie and TV streaming service this year, and will continue to expand the range of closed captioned movies and TV shows over time.
“In addition, our DVD product detail pages provide information about the availability of closed captioned titles and subtitles where provided by studios.”
See our blog post on the Importance of Captioning videos that were posted on YouTube