New Zealand supermarket introduces “low-sensory” hours

For people with anxiety and who are on the autism spectrum, loud shelf stacking noises, bleating PA announcements, and grating fluorescent lighting can make a trip to the grocery store an exercise in misery. However, one New Zealand chain, Countdown, aims to change that with new “quiet hours” on Wednesdays from 2:30-3:30pm. During this weekly hour, shelf-stacking will slow to a minimum, lights will be dimmed, and even the checkout noises will decrease in volume. The positive feedback Countdown has received from customers from all walks of life after the stores instituted the quiet hours have thrilled the CEO, Dane Dougan. “It highlights how some small changes can create a more inclusive environment that will impact people significantly,” he said in a statement.

 

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