Unless their eyes are closed and covered with soap, most sighted people rarely mistake the shampoo bottle for the conditioner or vice versa. Unfortunately, this is an everyday annoyance for visually impaired people, as shampoo and conditioner bottles generally lack differentiating physical characteristics.
Recently, however, P&G’s obsession with their customers led them into inclusive design territory: they decided to add vertical lines on the bottom of Herbal Essences’ shampoo bottles and circles to the bottom of the conditioner bottles to eliminate confusion for their visually impaired customers.
While medicinal product packaging must have Braille in Europe, no such regulation exists in the United States. Advocates and people with disabilities hope P&G’s initiative will spark a chang in mindset among other consumer packaged goods companies.